TAKE THE AUDIENCE BACKSTAGE

12. Take the audience backstage

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• Show your viewers how your product is made.
• Show them what makes it special.
• Take them to the fields and the streams where your ingredients come from.
• Take them on a tour of the processing plant, the assembly line, the workshop, the office and the artist’s studio.
• Introduce them to the farmers, the miners, the workforce, the sales force, the big boss, his family and his assistants.
• Let them see the passion with which it is produced and the sacrifices to make it great.
• Let them hear the stories right from the makers’ mouths.
• Your backstage doesn’t have to be real either. It can be totally made-up.
• Sometimes the truth is more interesting than fiction. Sometimes it’s not.

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