SET THE SCENE

34. Set the scene

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STAGE A SPECTACLE
  • There are two reasons to take this route.
  • The first is to make yourself known and create buzz around your brand.
  • The second is to generate content that will be distributed on social networks.
  • Your spectacle can take the form of a public event, a roadshow, a publicity stunt or a film, each of which offers a payoff in line with your brand promise.
  • Be ambitious with your show.
  • If possible, try to set a world record
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