RESOLVE CONFLICTS

29. Resolve conflicts

Watch all videos

• The world is full of clashes, big and small.
• Everywhere you look, you find people who don’t get along.
• And there lies the opportunity for your brand.
• Identify unresolved conflicts—between family members, employees, neighbors, teams, generations, communities, societies, races, and nations — and find a relevant way for your brand to bring the two warring parties together.
• Your efforts should end in mutual appreciation, respect and acceptance.
• And the resulting story should end with a statement about your brand’s idealistic view of the world.

Watch all videos