​​OFFER THE IRRESISTIBLE 

46. ​​Offer the irresistible

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• Find an offer your audience couldn't refuse. We're talking about an exceptional offer.
• But not a promotional offer on your product.
• It's more about making an offer that will surprise,
• who will bring journalists to your door,
• which will create a buzz on social networks,
• which will go down in history and perhaps even set a new world record.
• There is only one thing to do: the offer must be related to what you are selling.

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