MAKE SOMEONE’S DAY

30. Make someone’s day

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• Pick any one member of your target audience and make their dream come true.
• It could be someone deserving who just never had the opportunity to shine.
• Or it could be a name you picked at random.
• Your brand could either help that person directly or it could act as a facilitator and rally the community (either in the neighborhood or online) behind the effort.
• The goal is to generate content that will be shared online.
• But the way you go about helping that person should clue your brand’s mission.
• And just as subtly make the world believe that your brand is one of the good guys.

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