INVENT A COMPLEMENTARY PRODUCT

37. Invent a complementary product

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INVENT A COMPLEMENTARY PRODUCT
  • Think about a new product that would perfectly complement your current product while providing added value to the brand.
  • For example, it could be a smart social device that can share information with other products or connect customers with each other.
  • Launching a complementary product will make the brand interesting again. When you advertise the new product, you are naturally advertising the brand.
  • This also helps establish credibility in the industry and attract customers to the website.
  • If a total investment in a new product is too large, you may consider launching it in limited quantities in a small test market.
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