HUMANIZE

24. Humanize

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• If you’re stuck trying to communicate an abstract concept, try giving it a human dimension.
• Call us humans biased. But the more something looks and sounds like us, the more we are able to relate to it.
• So try personifying your subject.
• Give it a human name, shape and voice.
• Don’t stop there. Give it a human trait, personality and feelings too.
• Remember that every culture and civilization in history fashioned their Gods in their own likeness.
• Mickey the mouse, Barney the dinosaur, and Nemo the fish were anthropomorphic for a reason.
• Technology is acquiring human qualities too. IBM’s Watson and Apple’s Siri hint at its human future.

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