CUSTOMIZE AND PERSONALIZE

38. Customize and personalize

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• No one likes to be made to feel like they are just a number.
• No one wants to be treated like just another face in a crowd.
• But until now, large companies could not treat their customers in any other way than this.
• Today, thanks to technological advancements, they can make each member of their audience feel like the brand exists exclusively for them.
• So think of a way to tailor your product, message, or experience to each person who views it.
• The more personalized the experience, the more flattering it is.

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