CREATE A PRANK

42. Create a prank

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• Get ready for some street theater.
• You'll subject a few unsuspecting people to a wild prank in order to highlight a key selling point of your product, then make an entertaining video from those images that you hope to share online.
• Prank movies are entertaining because they combine action, drama, suspense and laughter into one event.
• They can give a brand an anti-authoritarian and revolutionary aura.
• Not only do they cost less than premium TV ads, but they are also more authentic and down to earth.
• But staging a successful prank is easier said than done.
• It takes good timing and emotional intuition.
• A prank is only successful if there is laughter at the end, especially from the people receiving it.

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