CREATE A FACILITY

43. Create a facility

Watch all videos
SET UP AN INSTALLATION
  • There are two types of installations.
  • The first is a sculpture, ideally in 3D, which we look at passively and which we wonder about.
  • The other type is an interactive installation (using digital, video, sound and physical material) with which we interact through touch and play.
  • In both cases, the installation must have the power to engage the audience, make them stop and keep them engaged until the message gets across.
  • But what should be the purpose of your installation?
  • Start by thinking about ways to use the latest technologies to deliver a new user experience for the benefit of the brand.
  • But keep in mind that the physical installation is only part of the story.
  • The real power of the installation is in the resulting video case, which will tell the story of its creation, its installation and its effect on passers-by.
  • If you find the right narrative for the story of your creation, it will be shared on millions of screens around the world.
Watch all videos