CRASH SOMEONE ELSE’S PARTY

39. Crash someone else’s party

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• Let's be honest. Your audience has better things to do than watch your ad.
• After all, there's a whole world of movies, television, gossip and news out there.
• So identify other topics related to yours that are currently trending on social networks, choose the one that has the most interesting connection with yours and divert the discussion.
• If you do it intelligently, with taste and consideration, you will not only get people's attention but also their appreciation.
• The trick is to respect your consumer.
• And that means they should feel rewarded, not cheated.
• As Bob Thacker (Senior Marketing Manager at OfficeMax) once said, “All advertising is junk.
• So if you want to join the party, bring some champagne with you.”
• Turn a food commercial into a musical.
• And remember, half-measures won’t do the trick. If you’re going for it, you have to go all the way.

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