COMBINE ANOTHER BRAND

47. Combine another brand

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• Think about other products, services or people you might have connections with.
• Not only do links save money, but they also give all the brands involved more visibility than they would have on their own.
• The trick to successful pairing is to find products that go together, like peanut butter and jelly.
• A coffee brand might be associated with a music store or a bookstore.
• A brand of computer hardware can be associated with a brand of software.
• A brand of luxury cars may be associated with a brand of high-end luggage or golf clubs.
• A real estate company may be linked to a storage company.
• Both brands should have the same goals, the same audience and, preferably, the same distribution method, so that everyone has fun and gets on the podium.

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