FIND THE RIGHT PLACE

49. Find the right place

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• Not so long ago, when advertisers talked about "media," you could be sure they were only referring to print, radio, billboards, or television.
• This is no longer the case today.
• Thanks to the internet, social media and advances in digital technology, any surface, anywhere can now be used to send a message.
• You just need to choose the right place to get your message across, so that it is current, relevant and interesting.
• You can be in the exact place where you appear most spectacular, most competitive and most brilliant.
• You can be invisible when you are not needed and visible only when you are.
• You can be right in people's faces or in their pockets.

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