BE BRUTALLY SIMPLE​

36. Be brutally simple​

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• Try to produce the simplest expressions of your propositions.
• Impose restrictions on yourself and eliminate everything unnecessary. Ask yourself how you would manage if you had to execute your ideas with little money.
• What if you could only use one camera, one actor, or one location?
• What if you couldn't use words at all?
• What if you weren't allowed to use images and you had to convey your message only with words?
• What if you only had 10 seconds, or less, to say your message?
• It is often in the greatest restrictions that ideas are purest.

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