BE BRUTALLY SIMPLE – MarketingAdss

36. Be brutally simple

Try to produce the simplest expressions of your propositions.
Impose restrictions on yourself and eliminate everything unnecessary. Ask yourself how you would manage if you had to execute your ideas with little money.
What if you could only use one camera, one actor, or one location?
What if you couldn't use words at all?
What if you weren't allowed to use images and you had to convey your message only with words?
What if you only had 10 seconds, or less, to say your message?
It is often in the greatest restrictions that ideas are purest.