APPLY SOCIAL PRESSURE

33. Apply social pressure

https://deckofbrilliance.com/fr/appliquez-la-pression-sociale/
We long to be loved, admired and respected by our peer group. And the truth is, we will do almost anything to fit in.
Social pressure is therefore a powerful tool that can be used either to reinforce positive behavior (such as volunteering at a charity) or to correct negative behavior (such as quitting smoking).
The pressure you apply can also be encouraging (a pat on the back and "Well done, you're awesome") or stigmatizing ("Hey dick, what's wrong with you?") .
With an encouraging approach, aim to create a new peer group of people that your target group can identify with, one that will help them fit in and hold them accountable for their actions.
Think peer coaches, real-life “buddy” support systems, and social media support groups.
Consider social media campaigns that use Facebook and Twitter, such as those that encourage people to save the rainforest or donate their clothes to earthquake victims.
Alcoholics Anonymous is an example of an encouraging peer support group that aims to correct negative behavior.
If, however, you choose the stigmatizing approach, make sure the stigma you create is aimed at the behavior and not the person behind it.
Second, make sure that what you are trying to change is a voluntary behavior and not the result of a medical condition over which the person has no control.