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We partenership with Juggi Ramakrishnan and Todd Mc Cracken

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GLORIFY AND CELEBRATE
EMPATHIZE AND SUPPORT
DRAMATIZE THE PROBLEM
DRAMATIZE THE SOLUTION
LET THE SOLUTION CREATE A NEW PROBLEM
FIND AN ANALOGY FOR THE PROBLEM
FIND AN ANALOGY FOR THE SOLUTION
MAKE THE PRODUCT PRECIOUS
TELL A STORY
CREATE FANTASY WORLDS, PEOPLE AND THINGS
DEMONSTRATE
TAKE THE AUDIENCE BACKSTAGE
DEFINE, LABEL AND GROUP
GET A TESTIMONIAL
USE A RECURRING CHARACTER OR MASCOT
COMPARE AND CONTRAST
SWAP ROLES
CHALLENGE YOURSELF
CHALLENGE THE CONSUMER
CONNECT CAUSE WITH EFFECT
USE A UNIQUE ATTRIBUTE
ADOPT ANOTHER CATEGORY’S STYLE
MAKE THE FAMILIAR UNFAMILIAR
humanize
24. make a parody, satire or spoof
make an enemy
USE THE POWER OF GUILT
CHAMPION THE UNDERDOG
RESOLVE CONFLICTS
30. MAKE SOMEONE’S DAY
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BE BRUTALLY HONEST
APPLY SOCIAL PRESSURE
STAGE A SPECTACLE
USE THE POWER OF CUTE
BE BRUTALLY SIMPLE
INVENT A COMPLEMENTARY PRODUCT
CUSTOMIZE AND PERSONALIZE
CRASH SOMEONE ELSE’S PARTY
INVITE PARTICIPATION
CONDUCT AN EXPERIMENT
PLAY A PRANK
SET UP AN INSTALLATION
TURN IT INTO A GAME
MAKE IT A WORK OF ART
OFFER SOMETHING IRRESISTIBLE
PARTNER WITH ANOTHER BRAND
CONDUCT A PRODUCT TRIAL
FIND A FITTING LOCATION
REPLACE A REAL EXPERIENCE WITH A VIRTUAL ONE
DRESS UP AS NEWS OR ENTERTAINMENT
PUSH THE BOUNDARIES OF TECHNOLOGY

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