CREATE A PRANK – MarketingAdss

42. Create a prank

Get ready for some street theater.
You'll subject a few unsuspecting people to a wild prank in order to highlight a key selling point of your product, then make an entertaining video from those images that you hope to share online.
Prank movies are entertaining because they combine action, drama, suspense and laughter into one event.
They can give a brand an anti-authoritarian and revolutionary aura.
Not only do they cost less than premium TV ads, but they are also more authentic and down to earth.
But staging a successful prank is easier said than done.
It takes good timing and emotional intuition.
A prank is only successful if there is laughter at the end, especially from the people receiving it.